About us

Flicka was first opened in 1992 by Mother/Daughter team Liz Reilly and Lisa Sato on historic Larchmont Blvd. in the beautiful neighborhood of Hancock Park. The name FLICKA is derived from Liz's birthplace of Sweden where it means "little girl". The store originally was curated around the needs and wants of every little girl and over the years evolved into a store that carries beautiful things for boys and girls from infancy to preteen. In 2013, the store was taken over by Liz's other daughter Kristen Sato as it was time for Liz to slow it down. In 2019, Kristen opened her second location at the popular Glen Centre in Bel Air where she continues to carry on the long FLICKA tradition of serving the small and tight knit communities both stores are fortunate enough to call home. And now......a website!!!!